Mindset · In the SAP community since 2010
A decade in the room where SAP’s future gets decided.
In the SAP community since 2010, and on stage shaping its direction since 2016. From the first Fiori UX forum to twenty Joule agents in 2026. We're not a vendor watching the roadmap, we're a partner helping write it.
- Years running
- 11
- Years running
- Community events
- 280+
- Community events
- Cadence
- Every yr
- Sapphire, TechEd & ASUG, every year
Our event history isn’t marketing. It’s a record of where we were early.
The timeline below is a selected few. They were drawn from roughly two hundred events across eleven years, the moments where we were on stage shaping the conversation, not just in the room.
The full picture
217 events on record here. Every dot links to the real one.
Marquee moment Other event
Where we showed up
Our community footprint across the years, from our event records. The chart above shows the 217 events we’ve published here so far.
- Years at SAP Sapphire
- 9
- Years at SAP Sapphire
- Years at SAP TechEd
- 8
- Years at SAP TechEd
- ASUG events since 2019
- 69
- ASUG events since 2019
- SAP summits & champion days
- 22
- SAP summits & champion days
- Roundtables since 2020
- 134
- Roundtables since 2020
- Forums, UX days & meetups
- 62
- Forums, UX days & meetups
2016–2019
The Fiori & UX years
When SAP bet on user experience, we were teaching it at the user groups.
70 events · 8 featured
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APR 2016
ASUG Minnesota – Spring 2016
ASUG Minnesota SpeakerGavin Quinn led a Fiori session at the Minnesota SAP user group. The starting line of a decade in the community.
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MAY 2016
Sapphire 2016
Orlando, FL SpeakerAt SAP's flagship event, Gavin Quinn ran two sessions on Fiori. We were teaching SAP's new UX before most had adopted it.
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MAY 2017
Cargill Digital Transformation: Empowering Drivers with SAP Fiori for iOS
Orlando, FL SpeakerKari Ingebretsen of Cargill and Gavin Quinn took a live client transformation to the SAPPHIRE NOW stage: moving thousands of shipments with SAP mobile.
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SEP 2017
ASUG Ohio Chapter Meeting- Fall 2017
Ohio SpeakerJonathan Bragg and Hennie Pieters of Sun Chemical showed how they went from design thinking to a production Fiori app in 12 weeks.
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MAY 2019
SAP Sapphire, Booth 1642
Orlando, FL ExhibitorMindset everywhere at SAP's biggest event of the year.
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JUL 2019
ASUG Webinar: How Cargill Transformed the Enterprise Asset Management User Experience
Webinar HostAn ASUG-hosted deep dive into how Cargill modernized 15 years of enterprise asset management.
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SEP 2019
SAP TechEd, Las Vegas, September 24-27
Las Vegas, NV SpeakerThree Mindset presentations at SAP's premier technical conference.
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OCT 2019
Mindset Webinar: Implementing a Fiori UX in your S/4HANA Migration
Webinar HostPart of the Mindset how-to series: bringing a modern Fiori UX to an S/4HANA migration.
2020–2023
Platform & Integration
As SAP moved to BTP, we ran the workshops that got customers there.
68 events · 7 featured
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APR 2020
SAP Cloud Platform & SAP Transformation Management use case, Mindset TM Driver
Webinar SpeakerAn SAP-hosted webinar showcasing Mindset's TM Driver Solution, cloud mobile built on SAP Cloud Platform.
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OCT 2020
Webinar: How Employee Experience initiatives and SAP Fiori work together to create Meaningful Change
Webinar HostJonathan Bragg on a then-emerging topic: tying employee experience to SAP Fiori.
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DEC 2020
Mindset SAP Enterprise Integration Roundtable: Online Event
Online HostThe first Mindset enterprise integration roundtable. The conversation that became our Integration Suite practice.
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APR 2021
Webinar: Accelerate your journey to Innovation and Digital Transformation with SAP S/4HANA Central Finance
Webinar HostS/4HANA Central Finance as a non-disruptive path to S/4.
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MAR 2022
ASUG Wisconsin Chapter Meeting- Platinum Sponsor
Milwaukee, WI SponsorOne of a full season of ASUG chapters Mindset backed as Platinum sponsor across the country.
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FEB 2023
Platinum Sponsor: ASUG Colorado
Colorado SponsorPlatinum sponsor of ASUG Colorado, featuring a keynote on SAP sustainability.
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JUN 2023
Gold Sponsor: ASUG Carolinas Chapter Meeting
Carolinas SponsorGold sponsor of ASUG Carolinas, with a customer presentation from ME Global.
2024–2026
The AI & Joule era
First in line on agents. Twenty of them, shipping.
79 events · 7 featured
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MAR 2024
Gold Sponsor: SAP BTP Champion Days, Palo Alto
SAP Palo Alto SponsorGold sponsor at SAP's BTP Champion Days, showing integrated generative AI and Datasphere solutions.
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JUN 2024
Join us! Mindset at SAP Sapphire 2024
Orlando, FL SpeakerThree client presentations at SAP's biggest event of the year.
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SEP 2024
SAP BTP Executive Summits: Chicago Gold Sponsor
Chicago, IL SponsorSponsor of all three 2024 SAP BTP Executive Summits, featuring three client stories including Border States.
Read the case study -
JAN 2025
ABAP Roundtable
Online HostOne of our most popular roundtables: a working session for the ABAP community.
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SEP 2025
Platinum Sponsor: SAP Platform and Data Summit, San Francisco
San Francisco, CA SponsorPlatinum sponsor as SAP's data and AI platform took center stage.
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JAN 2026
Integration Suite Roundtable
Online HostPI/PO migration to Integration Suite, with guest experts.
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JUN 2026
Gold Sponsor: SAP Connect Day UX, Silicon Valley
SAP Palo Alto SpeakerPresenting twenty working SAP Joule agents at SAP's own building. Not a slide about AI. Twenty agents, shipping.