Sab Cheung
Principal Designer
Where SAP AI gets designed.
Minneapolis . North Loop
Our Minneapolis HQ is an SAP AppHaus, the first one in the US run by a partner. It is the room where we design SAP AI with customers, Joule agents and AI apps and the workflows around them, prototyped on the SAP Business AI Platform before anyone commits to a build.
Visit
800 North Washington Avenue, Suite 905
Minneapolis, MN 55401
North Loop . by appointment
What you will see
- A working studio. Walls you write on, prototypes from the last engagement still up.
- The R&D lab where the BTP and Joule work happens.
- One long table the whole team shares. Lunch usually shows up around noon.
AppHaus
It is a way of working, not just a room.
SAP AppHaus is SAP's method for human-centered innovation. It pairs Design Thinking with Architecture Thinking, so a solution has to be desirable to a real person, technically feasible, and worth the money before anyone ships it.
These days that method points straight at SAP Business AI. The room is where we design Joule agents and AI apps with the people who will actually use them, work out where a human stays in the loop, and prototype on the SAP Business AI Platform before a line of production code gets written. It is the same approach SAP now teaches as its Joule Agent and AI Agent design workshops.
The network is small on purpose, around twenty firms worldwide hold the partner designation. Mindset became the first US-based partner in 2018 and runs it out of the building you are looking at.
How it works
Five phases. The room is set up for all of them.
SAP teaches the AppHaus method in five phases. Most firms run the first three and stop. We run all five because the last two are where adoption actually happens.
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Phase 1
Explore
Frame the question
Talk to the people doing the work today. Map the friction before drawing a solution.
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Phase 2
Discover
Build conviction
Synthesise what we heard into the few problems worth solving. Pick the bets.
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Phase 3
Design
Make it real
Sketch, prototype, test with users. Throw away anything that fails contact with a real human.
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Phase 4
Deliver
Ship it
Engineering, configuration, integration. On the SAP Business AI Platform if the architecture fits.
Phase 5
Run & Scale
Make it stick
Adoption, telemetry, the next iteration. Software that nobody uses is not a solution.
By the numbers
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since 2018
First US AppHaus Partner
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500+
Design-thinking sessions
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20+
Network Partners worldwide
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active
SAP Gold Partner
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active
SAP Labs Network member
What we use it for
Three jobs, one building.
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Customer workshops
Designing AI with customers
A working room, a wall of sticky notes, and the people who will actually use the thing. Lately that means Joule agents and AI apps. The first meeting is a session, not a pitch.
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R&D lab
Where we build on the SAP Business AI Platform
Joule agents in Joule Studio, BDC pipelines, BTP as the foundation. We test the platform on our own work before we recommend it to yours.
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Cultural HQ
How the firm gathers
Team meals, internal demos, partnership visits, board meetings. The reason an office matters at all.
The room
A few real photos.
Selected work
The kind of work that gets designed here.
Featured
Automotive
SAP AI Core
Major American automaker
the automaker, SAP, and Mindset ran a joint Design Thinking workshop and BTP Hackathon in its headquarters. The cross-company the automaker the hackathon team won with a currency-revaluation tool, an AI-assisted app that turns a reactive, multi-day month-end FX reconciliation into proactive, single-screen anomaly detection.
Featured
Energy and Utilities
SAP BTP
Mindset rebuilt 30+ legacy integrations on SAP BTP Integration Suite at 40% lower cost and 3x faster, then became Border States' go-to partner for mobile and AI on BTP.
Featured
Food and Agriculture
Build Work Zone
Mindset and CHS unified a fragmented application landscape behind a single launchpad, brought identity governance to the SAP Cloud landscape, and put AI to work, leaving CHS, in its own words on a public stage, much better prepared for the future.
Featured
Healthcare and Life Sciences
SAP Cloud Platform
Global Medical Device Manufacturer
Mindset ran a Design Thinking engagement with the device maker's service and call-center teams, rebuilt service order processing on SAP Fiori, and cut a multi-screen maze down to a single screen. Adoption climbed sharply across the field service team, then in 2025 the work evolved again with a joint SAP x Mindset Agentic AI Design Workshop.
Manufacturing
CDS
A Leading Lighting Controls Manufacturer
Mindset replaced a standalone warehouse reporting tool with a purpose-built SAP Fiori app, inventoried the company's full Fiori estate, and ran AI and BTP design-thinking workshops to map out the next phase of their SAP platform journey.
Featured
Energy and Utilities
SAP BTP
Mindset replaced Merit Energy's legacy Java-based vendor system with a BTP-native Vendor Management Portal that cut approval clicks by 60%, saved each user 57 hours a year, and went from design to full employee rollout.
Who runs the room
The practitioners who host the sessions.
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Robb Neuenschwander
Senior Director
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Andy Prier
VP of Strategy
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Jonathan Bragg
VP of Product Strategy
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Ethan Jewett
VP - Technology
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Kamalika Bhar
Client Partner
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Parvathy Sankar
Managing Director
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Robert Neitge
Client Partner
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Shinjan Sengupta
Client Partner
Visit the AppHaus.
The first call is a working session, not a pitch. Pick a date and we will host you in Minneapolis.