A delightful user experience isn’t born where a pixel meets an interface. It originates much sooner than that, during the essential work of user research and design thinking. At Mindset, this is where we collaborate and empathize with users to understand their goals and desired outcomes
While it is tempting to shortcut the process and jump directly into the aesthetic work of widget and screen design, that approach typically fails to accomplish the primary mission of the team – to create new value for the customer by solving a key business problem. That requires a systemic approach to design.
At Mindset, we call this systemic approach Experience-Centered Design. It’s in our DNA.
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