Who we are
We exist to make SAP work for people.
Mindset is the first US-based SAP AppHaus Partner and an SAP Gold Partner. Since 2010, we’ve helped enterprises improve their core systems through human-centered design, modern engineering, and deep SAP expertise.
Behind the work
Our team at work with customers and at the AppHaus that started it all.
SAP AppHaus · Minneapolis
Working session at our SAP AppHaus
Executive Summit · Chicago
On stage with our client Border States
HQ · Minneapolis
Rooftop at our Minneapolis HQ
Development Center · India
Our team in Hyderabad
Across four continents
Full team collaboration
A note from our founder
Gavin Quinn
Founder & CEO
I started Mindset in 2010, but my passion for improving the lives of SAP users goes back to my first exposure to SAP in 2003. I’d studied both computer science and design at the University of Minnesota, and my belief was that design was a superpower that could dramatically change how we interact with software.
Like most people, my first reaction to SAP was “this UX is rough.” But I came to realize the power of the platform, and the breadth of companies across the world that use SAP as their core system. My theory then, and now, was simple: pull the good parts out of SAP, combine them with great design and more modern technology, and actually make SAP work for people.
We had our start in 2010 at Target as their R&D lab, where we first proved the theory with SAPUI5, then with Fiori during the mobility wave. We expanded our footprint to building the full app-dev stack with BTP and now BDC. Along the way, we became the best in the world at it, earning the AppHaus credentials to prove it.
Now the next wave is here. The new experience will be an even bigger change than mobile or portals. We’re bringing our skills forward to another generation to AI. We’re designing the interactions, the platform, and the new way of working with AI to unknown, but exciting, ends.
We are rooted in experience, but intelligence is no longer just a marketing buzzword. It’s really happening. Our tagline, “intelligence, experienced,” is just the start.
Thanks for reading, and I know this next chapter will carry us forward for another generation of remarkable experiences.
Gavin
Our story
From one R&D lab to the SAP Gold standard.
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2010
Founded at Target
Started as an SAP R&D lab inside Target.
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2011
Put SAP on the iPhone
Built an iPhone app that entered SAP sales orders over REST, with no middleware.
- Set up an SAP development system on Amazon's EC2 cloud for less than $50.
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2012
Shipped a mobile sales app
Launched Mobile Light Sales, which put SAP sales on mobile devices with no new hardware.
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2013
Grew beyond one client
Branched out to enterprises beyond Target.
- Built a responsive HTML5 version of the SAP Portal that ran on the existing Portal.
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2014
Official SAP partner, first product
Became an official SAP partner and released our first SAP-certified product, a Google Sheets add-on for SAP data.
- Presented the Fiori apps we built for Target at an ASUG conference.
- Google invited us to its headquarters to speak on a development panel and help Google work more closely with SAP.
- Built a full SAP development landscape in AWS, including Fiori, ERP, CRM, BW and HANA.
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2015
Expanded rapidly
Added ten new clients in a single year.
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2016
Co-presented at SAPPHIRE
Co-presented a session on SAP Fiori for utilities with Metropolitan Utilities District at SAPPHIRE in Orlando. The room was full, with a few dozen people standing in the back.
- Mindset Analytics for SAP BW, which brings BEx queries into Fiori, earned SAP certification.
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2017
Experienced hypergrowth
First year of 40% year-over-year growth.
- Gavin Quinn spoke at SAP TechEd Barcelona on simple ways anyone can start with machine learning.
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2018
Became first US AppHaus Partner
Chosen as first US-based SAP Design AppHaus Network Partner and opened the Minneapolis design lab.
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2019
Presented on Sapphire keynote
Presented at Sapphire alongside Christian Klein, then SAP's COO. Grew headcount to 100+ people.
- Released App Analyzer for SAP Fiori, a usage and performance dashboard, with a free base version.
- Signed a lease on AppHaus 2.0, more than double the space, with our delivery and design teams in one office.
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2020
Introduced global delivery
Opened the team in India and moved into full-stack BTP build. Headcount surpassed 200 people.
- Opened an office in Denver.
- Launched SafeTransport for SAP, contactless truck check-in, built with a few Minnesota customers.
- Took our free SAP DevOps roundtable online, open to peers around the globe.
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2021
Went to AppHaus Heidelberg
Five of our leaders spent a week at SAP's AppHaus in Heidelberg. Some were meeting in person for the first time. Headcount surpassed 275 people.
- Started a free online Fiori and UX roundtable, alongside our DevOps and Cloud roundtables.
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2022
Gained scale
300+ people and 90 active clients.
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2023
Reached the DemoJam finals
Vikas Jangra and Ravi Kant Ranjan reached the SAP TechEd DemoJam finals with a restaurant app built on SAP BTP and AI.
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2024
Earned SAP Gold Partner
Earned SAP PartnerEdge Sell for BTP Cloud, then SAP Gold Partner status. Also became a Google Cloud Partner.
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2026
Demonstrating "Intelligence, experienced"
Launched twenty SAP Joule agents at Sapphire and the next brand era: demonstrating our experience, brought forward to AI.
Credentials
Our partner status and awards.
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SAP Business AI Platform · Expert
App Dev & Automation · Database & Data Mgmt · Integration · AI Foundation
Partner Finder -
SAP Business Data Cloud · Expert
SAP Partner Finder competency
Partner Finder -
SAP Supply Chain Management · Essential
Supply Chain Logistics specialization
Partner Finder -
SAP BTP Advisory Council Member
Partner voice on the platform roadmap
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First US-based SAP AppHaus Partner
SAP Design AppHaus Network, 2018
apphaus.sap.com -
SAP Gold Partner
SAP PartnerEdge, since 2024
Partner Finder -
SAP PartnerEdge Sell Partner
Authorized to sell SAP solutions
Partner Finder -
SAP Innovation Award winner
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Great Place to Work Certified
greatplacetowork.com -
Google Cloud Partner
2024
Work at SAP? There's a page for you: how account teams bring Mindset into a deal.
- Customers served
- 120+
- Customers served
- Projects delivered
- 650+
- Projects delivered
- People worldwide
- 300+
- People worldwide
- Global offices
- 3
- Global offices
Where we work