SAP is funding your first Business AI win.
SAP Business AI Partner-Led Adoption Incentive
SAP put €100 million (~$114M USD) behind getting customers live on Business AI, up to €100,000 (~$114K) per customer, through the end of 2026. We are an approved SAP partner. You bring a use case, we build the case with SAP and guide you through their process to get the work funded.
SAP is paying for the build. Through 2026.
What most teams miss
- The window closes at the end of 2026, and the fund is a fixed pool that runs out as projects get approved.
- You cannot self-enroll. SAP approves each customer, so you need an approved partner to build and submit the case.
- It funds a real, deployed agent that SAP can verify, not a slide deck or a proof-of-concept that never ships.
- Public sector is excluded, and net-new customers need a qualifying subscription to take part.
How we get you in
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We find the use case worth funding
A short working session to pick the agent or app with the clearest payoff, the one worth putting in front of SAP.
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We build the case with SAP
We size the right package, write the statement of work, and run the approval through our SAP partner channel.
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We ship something real, fast
Built for an initial deployment in about 90 days. A working agent on your S/4HANA, not a demo.
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You keep reusable IP
The agent and the patterns stay yours, and become the foundation for the next use case.
Critical insight
The fastest way in is a use case worth funding. That is a conversation with us, not a form you submit to SAP.
From one assistant to a full enterprise rollout.
SAP funds partners by the complexity and impact of what gets delivered. You can start small, an activated assistant, or go all the way to an enterprise Center of Excellence.
Adoption
€15K ~$17K
Activate an SAP-built AI assistant or agent in your environment to kick-start adoption in one domain, like finance.
Launch
€25K ~$28K
Build and deploy your first custom agent or pro-code app in SAP Joule Studio or SAP Build.
Performance
€50K ~$57K
A custom agent plus an application or workflow, for deeper, measurable business impact.
Enterprise
€100K ~$114K
Multiple custom agents plus apps and workflows for a broad rollout, including standing up a Center of Excellence.
Funding is paid by SAP to the partner for approved adoption work, up to the cap per customer. It is not a discount, rebate, or cash payment to you, and final scope and approval are SAP's.
You bring the use case. We handle SAP.
SAP runs the incentive through approved partners. Here is the path, and where we carry the load.
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01
Find it
A short working session to pick the use case worth funding.
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02
Frame it
We size the package and write the statement of work with you.
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03
Submit it
We run the approval through our SAP partner channel. SAP signs off.
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04
Build it
We deliver a working agent on your SAP, in about 90 days.
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05
Fund it
SAP funds the approved work. You keep the agent and the IP.
See if your project qualifies.
Tell us a little about your SAP landscape and what you are trying to do. We will come back within one business day with whether it is a fit for SAP funding and the fastest path in.
Just name, email, and company to start. The rest is optional, but the more you share, the sharper our first answer.
- Approved SAP partner, SAP BTP Expert competency
- First US-based SAP AppHaus partner
- A fleet of Joule agents SAP validated at Sapphire 2026
The program, answered.
These are the questions customers actually ask us. Jon and Sarah answer them straight, including the parts SAP controls.
Jon Bragg
Chief Product Officer
Sarah Courter
SAP Partnership Alliance Manager
Program basics
- Is SAP really funding this?
- Yes. SAP committed €100 million (~$114M USD) to fund partner-led Business AI adoption, up to €100,000 (~$114K) per customer. SAP pays the partner for approved adoption work. It is not a discount, rebate, or cash payment to you.
- When does the program run?
- It started June 15, 2026 and runs through December 31, 2026. SAP can pause or end it earlier, including if the fixed global budget runs out. The fund shrinks as projects get approved, so the practical window is shorter than the calendar suggests.
- Where is it available?
- Globally.
Eligibility
- Are we eligible?
- Two paths qualify. If you already run SAP Business AI on an active SAP agreement, you are in. If you are net-new, you commit to a qualifying SAP commercial agreement during the program, usually a BTP Enterprise Agreement (BTPEA), CPEA, or a subscription SAP BTP cloud service, with a minimum three-year term. Not sure which one you have or need? Sorting that out is one of the first things we help with.
- Is anyone excluded?
- Yes. Public sector customers and government entities are not eligible.
- Can we sign up for the program directly?
- No. SAP identifies, invites, and approves the customers who take part, and an internal SAP steering group signs off. We can nominate your organization and build the case for it, but the decision is SAP's. A nomination is not a guarantee. Handling that process is what we do.
- Which SAP services qualify?
- The funded work has to use at least one of SAP Build, SAP HANA Cloud, SAP AI Core, SAP Joule Studio, SAP Joule Work, or SAP Joule Studio Runtime.
How the funding works
- Do we receive the funding directly?
- No. It is not a discount, rebate, or cash to you. It pays the partner for the SAP-approved work under your engagement. You contract with the partner for the work, and pay directly for anything outside the approved, funded scope.
- Is there a limit on funding?
- Yes. Funding cannot exceed the amount SAP approves for your engagement, capped at €100,000 per customer at the entity level.
- What is not covered?
- Anything beyond the approved statement of work: ongoing operations, maintenance, support, or enhancements past the chosen package. Those are a separate agreement with us.
- Do we have to commit to a huge project?
- No. The smallest tier just activates an existing SAP assistant in one domain. A clean way to start, prove value, and build from there.
Running the engagement
- What has to be built or deployed?
- At least one of these: an SAP assistant or agent you adopt; a custom agent built in SAP Joule Studio and registered in the SAP AI Agent Hub; or an SAP Build MVP deployed in your own SAP BTP account. It has to be real and measurable, not a slide deck. SAP validates actual usage through the AI Agent Hub or its metering service.
- How quickly does it deploy?
- SAP expects initial deployment within about 90 days of approval. For complex engagements, SAP can agree in writing to extend that window.
- What contract is involved?
- You and Mindset sign a scoped statement of work covering the deliverables. It is signed before any funded work begins, which is why discovery and scoping come first. SAP does not review the statement of work.
- What will you need from us?
- Your project team, test and pre-production landscapes for configuration, consent to deploy the agent or app, and consent to share usage metering so SAP can confirm the solution is being used.
- How do we get started?
- A short discovery conversation to find the use case worth funding. From there we nominate your organization to SAP and build the submission with you. The form above is the fastest way to start that conversation.
Why Mindset
- Why work with Mindset on this?
- We are an approved SAP partner with SAP BTP Expert competency, the first US-based SAP AppHaus partner, and we shipped a fleet of Joule agents that SAP validated at Sapphire 2026. We find the use case, build the case, run the SAP approval, and deliver the agent.
Bring us a use case. We'll see if SAP will fund it.
The window closes at the end of 2026 and the fund runs out as projects get approved. The first step is a short conversation, not paperwork.