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SAP is funding your first Business AI win.

SAP Business AI Partner-Led Adoption Incentive

SAP put €100 million (~$114M USD) behind getting customers live on Business AI, up to €100,000 (~$114K) per customer, through the end of 2026. You bring a use case, and we build the case with SAP and guide it through their process to get the work funded.

See if you qualify

Name, email, and company are enough to start. Within one business day, we'll come back with whether it's a fit for SAP funding and the fastest path in.

Already in motion

25 SAP customers are already on the board.

This is where the program stands as of Sep 24, 2026, straight from our SAP partner tracker. Names stay private until each customer says otherwise, but the industries, the stages, and the pace are real.

25

SAP customers on the board

8

approved by SAP

4

SOWs in motion

$1M+

in funded work on the board

01 In conversation

15

Use cases scoped with the customer and their SAP team

  • Building products manufacturer

    Three agents scoped

  • Fortune 500 healthcare distributor

    Five agent ideas scoped

  • Fortune 500 consumer goods company

    Finance agents

  • Global building materials leader

  • Global agribusiness cooperative

  • Global cleaning equipment manufacturer

    From our August roundtable

  • Advanced materials manufacturer

    Procure-to-pay agents

  • Smart access systems maker

    From SAP's Ariba workshop

  • Fortune 500 retailer

    From SAP's AI Innovation Tournament

  • Medical products company

    From SAP's AI Innovation Tournament

  • Fortune 500 personal care company

    Discovery with the global team

  • Infrastructure engineering group

  • Financial services company

  • Global building technologies company

    Ariba agents

  • Electronic components distributor

02 Nominated

2

SAP account team has submitted the referral

  • Fortune 500 power management company

    Nominated week of Sept 14

  • Sustainable materials manufacturer

    Credit management agent

03 Approved by SAP

4

SAP signed off on the customer and Mindset

  • Fortune 500 healthcare products company

    Three agents scoped

  • Global professional services firm

    Treasury agents

  • Fortune 500 water solutions company

    Six use cases on the table

  • Network infrastructure company

    From our August roundtable

04 SOW in motion

4

SOW delivered or signed, package with SAP

  • Private energy producer

    SOW signed Sept 21

  • Smart building controls leader

    SOW signed Sept 21

  • Specialty chemicals manufacturer

    Contract in redline

  • Global medical device leader

    Ariba agent, SOW delivered

SAP approves each customer and each package, so a place on the board is not a guarantee of funding. Every row is a real company we are working with under this program.

Why now

SAP is paying for the build, but only through 2026.

What most teams miss

  • The window closes at the end of 2026, and the fund is a fixed pool that runs out as projects get approved.
  • You cannot self-enroll. SAP approves each customer, so you need an approved partner to build and submit the case.
  • It funds a real, deployed agent that SAP can verify, not a slide deck or a proof-of-concept that never ships.
  • Public sector is excluded, and net-new customers need a qualifying subscription to take part.

How we get you in

  • We find the use case worth funding

    A short working session to pick the agent or app with the clearest payoff, the one worth putting in front of SAP.

  • We build the case with SAP

    We size the right package, write the statement of work, and run the approval through our SAP partner channel.

  • We ship something real, fast

    We build for an initial deployment in about 90 days. You'll get a working agent on your S/4HANA, not a demo.

  • You keep reusable IP

    The agent and the patterns stay yours, and they become the foundation for the next use case.

Critical insight

The fastest way in is a use case worth funding. That's a conversation with us, not a form you submit to SAP.

Four funded tiers

From one assistant to a full enterprise rollout.

SAP funds partners by the complexity and impact of what gets delivered. You can start small with an activated assistant or go all the way to an enterprise Center of Excellence.

Adoption

€15K ~$17K

Activate an SAP-built AI assistant or agent in your own environment, starting with one domain, like finance.

Launch

€25K ~$28K

Build and deploy your first custom agent or pro-code app in SAP Joule Studio or SAP Build.

Performance

€50K ~$57K

A custom agent plus an application or workflow for impact you can measure.

Enterprise

€100K ~$114K

Multiple custom agents plus apps and workflows for a broad rollout, including building a Center of Excellence.

€15K Adoption €25K Launch €50K Performance €100K Enterprise ONE ASSISTANT ENTERPRISE ROLLOUT →

SAP pays the partner for approved adoption work, up to the cap per customer. It's not a discount, rebate, or cash payment to you, and final scope and approval are SAP's.

How it works

You bring the use case. We handle SAP.

SAP runs the incentive through approved partners. Here's the path, and where we carry the load.

  1. 01

    Find it

    We conduct one short working session to pick the use case worth funding.

  2. 02

    Frame it

    We size the package and write the statement of work with you.

  3. 03

    Submit it

    We run the approval through our SAP partner channel. SAP signs off.

  4. 04

    Build it

    We deliver a working agent in your environment in about 90 days.

  5. 05

    Fund it

    SAP funds the approved work. You keep the agent and the IP.

What gets funded

Deploy the agents we already built

Every name here is a deployable SAP Joule agent in our directory, twenty of them validated by SAP at Sapphire 2026. Most funded projects start from one of these, pointed at your data.

Finance

  • Invoice Discrepancy Reconciler
  • Credit Management
  • GL Period-End Close
  • Intercompany Reconciliation
  • AgentFabric Finance

Sales & CX

  • Delivery Block Resolution
  • Sales Order Exception
  • Customer Returns

Procurement & Supply Chain

  • PR-to-PO Accelerator
  • Procurement Risk
  • Supplier 360
  • Order Supplier
  • MRP Exception
  • AgentFabric Procurement

Warehouse

  • Warehouse Order Agent
  • Warehouse Receiving Agent
  • Warehouse Shipping Agent

Service & Maintenance

  • Plant Maintenance Service Technician
  • Plant Maintenance Work Orders

Data & Analytics

  • BDC Admin Agent
  • BDC Story Creation Assistant

Fiori & Platform

  • Fiori App Analyzer
  • Fiori Support Agent
  • Integration Suite Helper
Start here

See if your project qualifies.

Tell us a little about your SAP landscape and what you are trying to do. We'll tell you within one business day whether it's a fit for SAP funding and the fastest path in.

Name, email, and company. If you already know where an agent would help most, tell us, and our first answer gets sharper.

  • Approved SAP partner, SAP BTP Expert competency
  • First US-based SAP AppHaus partner
  • A fleet of Joule agents validated by SAP at Sapphire 2026

Jon & Sarah's FAQ

The program, answered.

These are the questions customers actually ask us. Jon and Sarah answer them straight, including the parts SAP controls.

Jon Bragg

Jon Bragg

Chief Product Officer

Sarah Courter

Sarah Courter

SAP Partnership Alliance Manager

Program basics

Is SAP really funding this?
Yes. SAP committed €100 million (~$114M USD) to fund partner-led Business AI adoption, up to €100,000 (~$114K) per customer. SAP pays the partner for approved adoption work. It's not a discount, rebate, or cash payment to you.
When does the program run?
It started June 15, 2026 and runs through December 31, 2026. SAP can pause or end it earlier, particularly if the fixed global budget runs out. The fund shrinks as projects get approved, so the practical window is shorter than the calendar suggests.
Where is it available?
Globally.

Eligibility

Are we eligible?
Two paths qualify. If you already run SAP Business AI on an active SAP agreement, you're in. If you're net-new, you commit to a qualifying SAP commercial agreement during the program, usually a BTP Enterprise Agreement (BTPEA), CPEA, or a subscription SAP BTP cloud service, with a minimum three-year term. Not sure which one you have or need? Sorting that out is one of the first things we help with.
Is anyone excluded?
Yes. Public sector customers and government entities are not eligible.
Can we sign up for the program directly?
No. SAP identifies, invites, and approves the customers who take part, and an internal SAP steering group signs off. We can nominate your organization and build the case for it, but the decision is SAP's. A nomination is not a guarantee. Running that process is our job.
Which SAP services qualify?
The funded work has to use at least one of SAP Build, SAP HANA Cloud, SAP AI Core, SAP Joule Studio, SAP Joule Work, or SAP Joule Studio Runtime.

How the funding works

Do we receive the funding directly?
No. It's not a discount, rebate, or cash to you. It pays the partner for the SAP-approved work under your engagement. You contract with the partner for the work, and pay directly for anything outside the approved, funded scope.
Is there a limit on funding?
Yes. Funding cannot exceed the amount SAP approves for your engagement, capped at €100,000 per customer at the entity level.
What is not covered?
Anything beyond the approved statement of work: ongoing operations, maintenance, support, or enhancements past the chosen package. Those are a separate agreement with us.
Do we have to commit to a huge project?
No. The smallest tier just activates an existing SAP assistant in one domain. It's a clean way to start, prove value, and build from there.

Running the engagement

What has to be built or deployed?
At least one of these: an SAP assistant or agent you adopt, a custom agent built in SAP Joule Studio and registered in the SAP AI Agent Hub, or an SAP Build MVP deployed in your own SAP BTP account. It has to be real and measurable, not a slide deck. SAP validates actual usage through the AI Agent Hub or its metering service.
How quickly does it deploy?
SAP expects initial deployment within about 90 days of approval. For complex engagements, SAP can agree in writing to extend that window.
What contract is involved?
You and Mindset sign a scoped statement of work covering the deliverables. It's signed before any funded work begins, which is why discovery and scoping come first. SAP does not review the statement of work.
What will you need from us?
We'll need your project team, test and pre-production landscapes for configuration, consent to deploy the agent or app, and consent to share usage metering so SAP can confirm the solution is being used.
How do we get started?
It starts with a short discovery conversation to find the use case worth funding. From there, we nominate your organization to SAP and build the submission with you. The form above is the fastest way to start that conversation.

Why Mindset

Why work with Mindset on this?
We're an approved SAP partner with SAP BTP Expert competency and the first US-based SAP AppHaus partner. We shipped a fleet of Joule agents that SAP validated at Sapphire 2026. We find the use case, build the case, run the SAP approval, and deliver the agent.

Bring us a use case. We'll see if SAP will fund it.

The window closes at the end of 2026 and the fund runs out as projects get approved. The first step is a short conversation, not paperwork.

See if you qualify