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Sab Cheung, Welcome to Mindset!

We at Mindset are excited to welcome Sab Cheung to Mindset as a Principal Designer focusing on Human-Centered Transformation. 

Sab resides in San Francisco, CA, and enjoys hiking, strength training, and cooking. You can also find her hanging out with family and friends over a modern board game. She loves engaging with a cross-functional team and users of all backgrounds to make things that spark joy with underlying business transformation.

Sab was most recently from with SAP. She has had design experience at the SAP AppHaus, SAP Ariba Network, SAP SuccessFactors, and SAP Learning. She especially delights in working with customers directly to drive real business impact, leveraging her expertise in UX, Design Thinking, and user research. Some of Sab’s favorite projects have been transforming the student advising experience at a top MBA program with an AI/ML-based course recommendation application, streamlining invoice processing with SAP RPA automation, and providing channel inventory visibility to an automotive company that lost sight of crucial data after channel sales. SAP BTP powered all those solutions and became repeatable use cases within SAP, but they started with the SAP Human-Centered Approach to Innovation.

Sab loves a good challenge and will dive deep into the customer’s problem space with exploration workshops and user research. Then, she designs iteratively and delivers a tailored solution that’s desirable, viable, and feasible. As she progressed in her career at SAP, Sab became involved in higher-level strategy and leading design for projects such as redesigning the SAP Community. 

We are stoked for her to join Mindset. Join me in welcoming Sab as a Principal Designer and to continue delivering stellar customer results and improving people’s lives. 


VP of Strategy at Mindset leads our team of thought leaders. They tackle the most complex business challenges. With over 17 years of experience, he has launched and scaled numerous Digital Transformation initiatives at Fortune 500 companies. He partners with our clients to understand business needs and produce effective Digital strategies. Andy is passionate about creating a culture of innovation and empowering others to achieve their potential.

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