Food and Agriculture SAP Build
Cargill: a nutritional assessment app that proved branded-feed performance
Built a SAP Build nutritional-assessment app drawing on data for 1.2 million horses, doubling use of topline-scan tools.
Cargill
Enhancing Sales Pitch Performance with a Nutritional Assessment App
To demonstrate the superiority of their branded horse feed, the client wanted innovative and objective methods to show the nutritional impact on a horse’s muscle composition and strength. Mindset assessed the challenge by studying in-depth personas of the horses and stable hands, followed by ideation of how diet patterns could be brought to light. After conducting user studies in SAP Build, and then gathering statistics for 1.2 million horses, the team standardized elements to create the application. We developed a high-resolution design to be used in both the functional and technical build of the solution. As a result, the client’s sales team doubled the average use of topline-scan tools to demonstrate the credibility and superiority of their product and services.
Design Thinking and in-depth persona assessment led to a solution that allowed users to navigate by Farms, Horses, and Dealers.
2x increase
in use of topline scans for sales pitches
in recording compliance requests
If we built this today
Concept · not delivered scopeA custom app becomes a grounded advisor.
This is a forward-looking concept, not the scope we delivered on this engagement. It is the build we would reach for now, grounded in SAP that ships today.
This engagement built a custom SAP Build app so reps could show the nutritional impact of branded horse feed at the stable, so the modern version trades the bespoke screens for an agent that already understands the herd and the scan.
The data product
A governed herd and nutrition data product
Brings the scan results, herd records, and feed data into one trusted set on SAP Business Data Cloud, so the agent reasons over real numbers instead of copies scattered across a custom app. This is what grounds the advisor's recommendation.
Data Product on SAP Business Data Cloud
The Joule agent
Herd Nutrition Advisor
Reads the topline scan and herd data, then drafts a feed recommendation a rep can talk through with the dealer, grounded in real meaning rather than a guess. The rep reviews and sends it.
SAP Build, SAP Knowledge Graph · PROPOSE · Recommendations a rep can stand behind per visit
The Fiori app
Joule in the Fiori launchpad
Instead of opening a purpose-built app, a rep asks Joule for the herd, the scan history, or a recommendation and it routes to the right place. The views that used to live in bespoke screens get answered in line.
Embedded in the Fiori launchpad.
We would mine how a sales visit actually runs in SAP Signavio first, map the old app and its owners in SAP LeanIX, and lean on MIND accelerators to carry the SAP Build logic into agents on the new stack.
A look at the work
