skip to Main Content
HOME > CASE STUDIES > HEALTHCARE > MEDICAL SUPPLIES CONGLOMERATE

Case Study: Healthcare

Medical Supplies Conglomerate

Creating an Exceptional User Experience to Drive Sales

Lacking an effective, mobile-friendly, customer relationship management tool, the client’s sales team was struggling to manage and grow their client base. Mindset leveraged Design Thinking to create user personas, understand pain points, and rapidly iterate solutions using low-resolution prototypes. The final application offered an exceptional user experience that made the sales representatives’ lives easier all-around, from simplifying tasks like emailing invoices to providing strategic insights through predictive analytics. With a 70% increase in mobile usage, the team could more effectively drive sales by increasing customer interactions and maximizing time with clients.

0%
increase In mobile usage

“Ease of use, intuitive, keeping customer notes for all to view, creating tasks.” – Field User

“Being able to email or text the pdf of the invoice to the customer or to send in free goods is easy.” – Field User

“Being able to look at the customer list and hyperlink phone number is awesome” – Field User

Related content

Accelerated Design Thinking: No Shortcuts, Better Results 

August 16, 2022
by

Our Mindset Design Team recently wrapped up a 2-part Design Thinking Engagement with one of our newest clients; a Fortune…

Read Post

SAPPHIRE 2021: What SMB Customers & SAP Partners Who Serve Them Would Love to Hear, But Probably Won’t

June 8, 2021

Back in 2014, Professor Hasso Plattner was joined on stage at SAP SAPPHIRE by Dr. Clayton Christensen, then Dean of…

Read Post
Back To Top