Lacking an effective, mobile-friendly, customer relationship management tool, the client’s sales team was struggling to manage and grow their client base. Mindset leveraged Design Thinking to create user personas, understand pain points, and rapidly iterate solutions using low-resolution prototypes. The final application offered an exceptional user experience that made the sales representatives’ lives easier all-around, from simplifying tasks like emailing invoices to providing strategic insights through predictive analytics. With a 70% increase in mobile usage, the team could more effectively drive sales by increasing customer interactions and maximizing time with clients.


“Ease of use, intuitive, keeping customer notes for all to view, creating tasks.” – Field User
“Being able to email or text the pdf of the invoice to the customer or to send in free goods is easy.” – Field User
“Being able to look at the customer list and hyperlink phone number is awesome” – Field User
Related content
Mindset Welcomes Jennifer Gnerer!
Mindset is excited to announce that Jennifer Gnerer has joined our team as our Sr UX Designer. Jennifer will help…
Dev Tip: Keep code methods or functions as short and generic as possible
In case you’ve missed our dev tips in past weeks, we will be posting them in the blog moving forward.…
SAP Sapphire 2019: Why The Intelligent Enterprise on S/4HANA Needs to Focus on Humans
Thank you SAP, the Intelligent Enterprise is much better than the Digital Enterprise. To me, digital just means “with computers.”…