To optimize the in-store experience for customers with premium memberships, the client asked Mindset to help create a seamless, more user-friendly application. Design Thinking was used to capture store interactions and consolidate pain points. A low-resolution prototype was created to illustrate a general design. A high-resolution prototype was then created for client feedback. The team also showcased interactive possibilities using the Natural Language Processing (NLP) tool, which allows voice and text data to be easily captured. Mindset delivered a new application for 800+ stores, that highly enhanced the store experience for walk-in professional customers.