As part of managing clinical trials of their technology, this customer’s employees recorded their in-person interactions with medical practitioners in their CRM. Due to the poor user interface, the employees opted to enter interactions in delayed batches rather than in real time, losing vital information in the interim. The Mindset team developed a branded and tailored SAP UI5 application that improved user experience, increased engagement, and provided cross-company visibility into high-value interactions. The application included a useful new Insight feature that allowed the team to proactively report issues with business processes. Within a week of launch, the client recorded 11 times more customer interactions than typical.
customer interactions in first week
in the first week post-launch