To demonstrate the superiority of their branded horse feed, the client wanted innovative and objective methods to show the nutritional impact on a horse’s muscle composition and strength. Mindset assessed the challenge by studying in-depth personas of the horses and stable hands, followed by ideation of how diet patterns could be brought to light. After conducting user studies in SAP Build, and then gathering statistics for 1.2 million horses, the team standardized elements to create the application. We developed a high-resolution design to be used in both the functional and technical build of the solution. As a result, the client’s sales team doubled the average use of topline-scan tools to demonstrate the credibility and superiority of their product and services.


Design Thinking and in-depth persona assessment led to a solution that allowed users to navigate by Farms, Horses, and Dealers.
in recording compliance requests
Related content
Modernizing and Extending SAP Applications with BTP: Future-Proofing Your SAP Application Investments
This blog is the third in a series dedicated to exploring the role of SAP’s Business Technology Platform (BTP) from…
The SAP Scrum Team – Quick Start Guide
The Statement of Work is signed, the project is authorized, and you need an SAP Scrum Team to deliver new…
ASUG: Mark your calendar
Have you already registered for our upcoming MN ASUG Chapter Meeting? You won’t want to miss out! Some of the…