skip to Main Content

Case Study: Agriculture

International Agricultural Corporation

Enhancing Sales Pitch Performance with a Nutritional Assessment App

To demonstrate the superiority of their branded horse feed, the client wanted innovative and objective methods to show the nutritional impact on a horse’s muscle composition and strength. Mindset assessed the challenge by studying in-depth personas of the horses and stable hands, followed by ideation of how diet patterns could be brought to light. After conducting user studies in SAP Build, and then gathering statistics for 1.2 million horses, the team standardized elements to create the application. We developed a high-resolution design to be used in both the functional and technical build of the solution. As a result, the client’s sales team doubled the average use of topline-scan tools to demonstrate the credibility and superiority of their product and services.

Design Thinking and in-depth persona assessment led to a solution that allowed users to navigate by Farms, Horses, and Dealers.

2x increase
in use of topline scans for sales pitches

in recording compliance requests

Related content

SAPPHIRE 2021: What SMB Customers & SAP Partners Who Serve Them Would Love to Hear, But Probably Won’t

June 8, 2021

Back in 2014, Professor Hasso Plattner was joined on stage at SAP SAPPHIRE by Dr. Clayton Christensen, then Dean of…

Read Post
Colored Brain

Brains, Brains, and More Brains

October 19, 2016

No, this is not a zombie grocery list. We are surrounded by machine brains. Unless you don't internet, you have…

Read Post

Helping Others to be Adaptable

June 25, 2020

‘It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most…

Read Post
Back To Top