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Case Study: Energy/Utilities

Publicly Owned Utility

Using Design Thinking Techniques to Transform User Experience

In order for employees and contractors to apply for SAP roles within the organization, a cumbersome, time-consuming process was required. The Mindset team was tasked with streamlining the process to remove ambiguity, duplicity, and other roadblocks. After using Design Thinking techniques to identify pain points, create user personas, and undertake rapid prototyping, the team implemented the most popular suggestions to create a hi-res prototype of the final solution. The end result enhanced the user experience in a new, efficient solution, with a workflow aligned with future business goals.


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