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Mindset welcomes Laurne Howe

Mindset was fortunate to add our newest team member to our marketing organization a few weeks ago to help improve our SEO and social media efforts. She shares a bit about her background below.

Welcome! Tell us about your career to date

I have been in the marketing sphere for about five years now, and I love it! I initially gained experience in public relations at an agency in Los Angeles and then gained further experience in other marketing avenues. Much of my experience was in an agency setting, so I was able to learn new skills and how to apply them to a range of clients and industries. I realized that I am passionate about Search Engine Optimization (SEO) and social media, which is what led me to Mindset!

What do you like about marketing?

I love marketing because I love watching the data and seeing real changes occur! It is very fun for me to start a project and be able to track the changes that occur as a direct result. Other areas I have worked in, such as public relations, do not dig into web traffic, leads, or position tracking as a result of the public relations efforts. Because digital marketing and SEO are best informed by watching the data, I am able to track progress from start to finish.

Tell us about your personal life 

Originally from Minnesota, I have a lot of love for the Midwest. After spending four years in California, I was able to explore a lot of the West Coast! I love the outdoors and any activities that allow me to be outside. I spend much of my time with my excellent hiking, camping, and road trip buddies: my two dogs! We are currently residing in Minnesota. I have enjoyed moving around and visiting new areas. I’m looking forward to where I go next!

What attracted you to Mindset that made you want to join the team?

My initial attraction to Mindset took place after I saw the open position and learned more about the company. I became impressed with how organized Mindset is, how inclusive the teams are, and the company’s efforts to engage employees. After meeting with several team members, I was struck but how positive everyone was about the company and the role they play. It is clear that at Mindset professional development is a priority, and the opportunity for continued growth stood out to me tremendously. 

What are you most looking forward to learning/developing to grow your career?

I’m looking forward to being able to focus on one key set of goals! I previously worked in agency environments with numerous clients. So, the opportunity to focus my time on one main goal is very exciting. I am excited to see the growth throughout the company and to maximize the opportunity to contribute to it through SEO and social media. 

What is a quote that captures your spirit?

“Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.” – Helen Keller


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Learn more by visiting our resources page. 

Amy McNeil Lund leads Marketing for Mindset. Charged with all aspects of the marketing strategy and tactical execution, she has a passion for delivering marketing programming that is deeply relevant to employees, prospects, customers and influencers. More about Amy can be found at

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